P&G Brand Officer Says ‘Digital Marketing Is Dead’

See on Scoop.itAll things marketing

Procter & Gamble’s global brand building officer Marc Pritchard proclaimed digital marketing to be “dead.” He urges advertisers to go back to brand building.

Veronique Delannoy‘s insight:

Tout à fait d’accord! Il faut arrêter de penser qu’internet est une ‘nouvelle technologie’, et est optionnel dans les campagnes de pub…!

See on www.businessinsider.com

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