Pepsi Patents Packaging to Make Your Drink More Fragrant

See on Scoop.itAll things marketing

The U.S. Patent Office has approved a PepsiCo invention that could make its beverages more fragrant by storing capsules of aroma in drink packaging.

Veronique Delannoy‘s insight:

Appropriate on the eve of my animating a conference on sensorial marketing!

See on mashable.com

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