The Coolest Cooler: Is This Kickstarter Project Too Successful?

The founders behind this high-tech cooler wanted to raise $50,000. Instead, they’ve raised $6 million–and still have weeks to go. What happens next?

Source: www.inc.com

I saw this product on facebook and have to say it’s really well thought out; the proof: they raised 120 times more than they wanted, and still counting!

However the big question is now indeed: how not to disappoint all the backers!! (all 30 000 of them)