Ingredient branding, or, finding your Nemo

Ever since the massive success of the Intel Inside initiative, the power and potential of ingredient branding has been well understood.

It can be a tantalizing proposition for those looking for new ways to differentiate.

But ingredient branding is full of hidden dangers and often doesn’t deliver the expected results. To understand some of these dangers, let’s take a look at the animal kingdom and see what we can learn there. Nemo, the clown fish star of his own movie, represents the best case for ingredient branding, living as he does in symbiotic harmony in an anemone for the mutual benefit of both.

Source: landor.com

Great article about ingredient branding

See on Scoop.itAll things marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s