McCain to process soup with uncalibrated vegetables

McCain, Randstad, Leclerc, The Food Bank and Gappi have developed an initiative to collect unsold merchandise from producers to make soup. 

Source: www.foodproductiondaily.com

After the ugly veggies, seems like another great idea to reduce food waste (if only on the surface 😉 )

See on Scoop.itAll things marketing

Advertisements

Un drone « Heads & Shoulders » pour chasser vos pellicules

Après le drone ambulance défibrillateur cardiaque et le drone qui a filmé le premier court-métrage érotique, le gadget volant peut aussi vous servir d’anti-pellicules en les chassant de vos épaules et de vos cheveux. Enfin, c’est l’idée loufoque de cette pub aux Pays-Bas pour les shampoings Heads and Shoulders.

Source: golem13.fr

New uses for drones 😉

See on Scoop.itAll things marketing

Product formula as hero

Brand designers are challenged to differentiate their product on-shelf—most often with eye-catching design, impressive packaging, or special decoration. If the product itself is visually exceptional, the challenge then becomes how to best display this unique formula to yield maximum results.

Source: landor.com

Interesting article about a trend I believe will develop in the future: transparency; nearly non existent pack that shows off the product!

See on Scoop.itAll things marketing