Product formula as hero

Brand designers are challenged to differentiate their product on-shelf—most often with eye-catching design, impressive packaging, or special decoration. If the product itself is visually exceptional, the challenge then becomes how to best display this unique formula to yield maximum results.


Interesting article about a trend I believe will develop in the future: transparency; nearly non existent pack that shows off the product!

See on Scoop.itAll things marketing

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