Product formula as hero

Brand designers are challenged to differentiate their product on-shelf—most often with eye-catching design, impressive packaging, or special decoration. If the product itself is visually exceptional, the challenge then becomes how to best display this unique formula to yield maximum results.

Source: landor.com

Interesting article about a trend I believe will develop in the future: transparency; nearly non existent pack that shows off the product!

See on Scoop.itAll things marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s